In the context of the expansion of Empresas Polar’s operations in Europe, Alimentos Polar España was at the Beer & Food Attraction trade fair held in Rimini, Italy, from February 18th to 20th.

at the Beer & Food Attraction fair held in Rimini, Italy, from February 18 to 20.

A meeting of the most important national and international brands of beers, beverages, food and current trends in the food industry.

The company displayed some of the most outstanding products of its portfolio, such as tequeños, black beans, frozen arepas, Maltín Polar malt beverage and Polar Pilsen beer. In addition, tastings were held during the three days of the event.

In Europe, the operation of Empresas Polar’s international business is carried out in Spain. From its production plant located in Rivas-Vaciamadrid, the company began a process of exporting frozen products and refrigerated products to different markets on the continent, where they have been very well received, which has led to negotiations to market the company’s products in Spain.

 This has led to negotiations to market the company’s products in large supermarket chains, retail and hospitality customers throughout the continent where consumers demand them.

„For Alimentos Polar España it is essential to be present at international fairs such as Beer & Food Attraction to show the sector the wide variety of products that Empresas Polar offers to European consumers on different consumption occasions”, explains Toni Manzolillo, commercial director.

Alimentos Polar’s involvement in industry trade fairs in 2024 starts with its participation in Beer & Food Attraction and will be extended to other relevant events for the industry, such as, soon, Alimentaria, to be held in Barcelona from March 18 to 21.